Makawao · Maui

Curated Finds
Rooted in Upcountry
Character

Every piece in our collection tells a story — hand-selected goods that carry the spirit of Maui's upcountry town, from rare finds to everyday treasures.

Explore Our Collection Visit Our Shop

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Our Story

More Than a Store —
A Makawao Institution

Nestled on Baldwin Avenue in the heart of Makawao, Upcountry Legends has been a cornerstone of the upcountry community — a place where locals and visitors alike discover something genuinely special.

We believe retail should feel personal. Every item on our shelves is chosen with intention, reflecting the character of a town that values authenticity over trends. From rare finds you won't see anywhere else to thoughtfully curated everyday goods, our collection is a reflection of upcountry life.

Makawao Heart of Upcountry

Curated Hand-Selected Goods

Community Rooted & Local

Interior of Upcountry Legends retail shop in Makawao

What We Offer

Our Collection

Every category in our shop is thoughtfully assembled — goods that bring quality, character, and a touch of upcountry magic to your life.

Curated retail goods at Upcountry Legends

Curated Goods

Hand-Selected Merchandise

Each item is chosen for quality and character — pieces you won't find in big-box stores, brought to you with an upcountry sensibility.

Local Finds

Maui-Made & Local Favorites

Supporting local makers and featuring products that capture the spirit of the islands — from artisan goods to island-inspired essentials.

Shopping experience at Upcountry Legends

Personal Touch

A Personal Shopping Experience

Walk in and you'll be greeted like a neighbor. We take the time to help you find exactly what you're looking for — no rush, no pressure.

The Upcountry Difference

Why Locals & Visitors Keep Coming Back

Upcountry Character

Makawao has a soul all its own — a laid-back, creative, authentic vibe that you can't manufacture. Our shop reflects that energy in every detail.

Quality You Can Trust

We stand behind what we sell. Every product meets a standard we'd be proud to put our name on — because in a small town, your reputation is everything.

Community at the Core

We're not just a business on Baldwin Avenue — we're part of the fabric of Makawao. Supporting local, serving locals, and making every visit feel like coming home.

Find Us

Visit Upcountry Legends

We're located in the heart of upcountry Makawao — easy to find, impossible to forget.

Map showing Upcountry Legends location on Baldwin Avenue in Makawao, Hawaii

Our Address

3620 Baldwin Ave Ste 103
Makawao, HI 96768

Call Us

(808) 572-3523

Reach out anytime — we're happy to help.

Hours

Monday – Friday: 9:00 AM – 5:00 PM
Saturday: 9:00 AM – 4:00 PM
Sunday: Closed

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Get in Touch

We'd Love to Hear From You

Have a question, a request, or just want to say aloha? Send us a message and we'll get back to you as soon as we can.

Curated Finds Rooted in Upcountry Character

More Than a Store — A Makawao Institution